In collaboration with Apple TV, Yogurtland’s new ultra-cold, liquid nitrogen Severance froyo gives you a brain freeze so strong that you’ll experience what it’s like to be severed from reality. Try it once, and you’ll forget you ever had an outie.

Teaser billboards appear in the weeks leading up to the experience…

Say “Macrodata Refinement!”

Enter the Severance elevator photo booth and scan the QR code to share your innie instantly to socials

The mysterious yet revered Lumon founder, Kier, makes himself known (but not seen) on the bottom of each receipt.

The joy of interpersonal relationships

Decide which Severance character will get a brain freeze along with you with these limited edition, 3D printed cups.

Maintain the spirit of productivity 

As you partake in yogurt merriment, be reminded you are still at a place of work as data refining numbers appear on these color changing, temperature activated spoons

“Yogurtland’s new Severence pop-up serves froyo so cold, your brain will be severed from your reality.”

- Adweek

Art direction: Aurelie Diaz Copywriting: Emily Saxe