Colorado (Boulder)
Warning! A reality-rift has jettisoned a Del Taco multiversal outpost into Boulder, Colorado. Be on the lookout for a massive burrito-like structure. We are sending our best operatives to remove it before any more cross-reality collisions occur. In the meantime, enjoy all your Del Taco favorites alongside refreshing custom cocktails.
Michigan (Detroit)
Attention Motor City. A tear in the fabric of space-time has caused a multiversal rift to send a Del Taco outpost into your area. Keep your eyes peeled for a two story Double Del Cheeseburger. While we organize operatives to resolve this accidental incursion, feel free to enjoy our Del Taco classics and brand new custom cocktails.
Florida (Orlando)
Attention O-Town. A ripple in the universal sauce has sent an interdimensional outpost into the surrounding region. Try to locate a superstructure in the form of a Del Dorado Chicken Taco. Our best agents are being deployed to transport it back where it belongs. In the mean time...
Munchiverse verse mania game
Del Taco will create their own video game available on Steam and Console free with a QR code found with every Multiverse Box. The game is an episodic, decision based story game in the vein of Werewolf by Night, The Walking Dead Telltale Series, and Dispatch. The story of the game follows everyman Takk O’Dell as he finds himself suddenly thrown into the multiverse after a Del Taco order goes horribly wrong. Can Takk O’Dell find his way back? That’s entirely up to you.
MULTIVERSAL BREACH POPUPS
Our Del Antimatter Tacopaciters flew into overdrive and created tears in reality leading to the El Big Universe. Because of that, supermassive food items will appear across America. These food items will be based on the most popular item ordered in the given state and will house a Del Taco complete with a fully stocked bar.
Social posts
Del Taco’s social media is getting a multiversal makeover. For the duration of the Multiverse of Munch campaign, Del Taco will release trippy, surreal posts on Instagram and TikTok featuring visuals like the infinite bag, an El Big Box as an interdimensional portal, and others.
REALITY TACOVER
Alongside the campaign release, Del Taco will rebrand their bags, wrappers, menu design, and overall packaging to match the multiverse style/design.
Munchiverse box combos
Del Taco is going to release two “Multiverse Box” options alongside the standard El Big Boxes.
MULTIVERSE
OF MUNCH
In a media culture so heavily populated by the concept of multiple divergent realities, what if you could actually travel to and experience the multiverse? Your dream of travelling to somewhere better doesn’t have to remain a dream. Del Taco’s menu is so expansive and wide-ranging that the amount of possibilities you can order create an infinite multiverse of flavor.
Packaging
redesign
Employee
uniform
redesign
Munchiverse
box combos
Del Taco is going to release two “Multiverse Box” options alongside the standard El Big Boxes.
Interior
design
Munchiverse verse
mania game
Del Taco will create their own video game available on Steam and Console free with a QR code found with every Multiverse Box. The game is an episodic, decision based story game in the vein of Werewolf by Night, The Walking Dead Telltale Series, and Dispatch. The story of the game follows everyman Takk O’Dell as he finds himself suddenly thrown into the multiverse after a Del Taco order goes horribly wrong. Can Takk O’Dell find his way back? That’s entirely up to you.
Social
posts
Del Taco’s social media is getting a multiversal makeover. For the duration of the Multiverse of Munch campaign, Del Taco will release trippy, surreal posts on Instagram and TikTok featuring visuals like the infinite bag, an El Big Box as an interdimensional portal, and others.
Art direction: Aurelie Diaz Copywriting: Milo Blake