RECLINE IN PEACE
Some people love comfort so much they’ll pass on in a La-Z-Boy. For decades, we’ve perfected the art of putting your feet up, and now we’re putting them in the ground. Introducing: Eternal Comfort, La-z-boy’s first coffin. Fully customizable, seriously plush, and unapologetically eternal. Because at La-Z-Boy, comfort isn’t just a feeling, it’s forever.
THE OUTDOORSMAN
THE ROSEWOOD
THE CRAFTSMAN
CUSTOMIZATION
Outside the classic designs, families will be able to customize the casket however they’d like for their deceased loved one with pins, memorabilia, clothing pattern, etc.
The Eternal Comfort line, now available in store and online.
“La-Z-Boy’s new recliner asks a serious question: why stop reclining after life?” - Wired
“La-Z-Boy made a coffin that looks like your dad’s recliner and honestly, it feels right.” - Adweek
Art direction: Aurelie Diaz and Adison Christiansen Copywriting: Mark Odell